When it's time to take your business online, you can either choose a local web development NZ company or go for an offshore provider. While offshore web development companies may design good websites at an affordable cost, many business owners are choosing local developers over them. There are a number of reasons why they are opting for web development NZ companies:
Why Choose A Local NZ Web Development Company
When you work with a local web development company, the first thing you will gain is trust. It is easier to trust someone that you have sat in the same room together than one whom you've met on the Internet. With many cowboys on the Internet today, you want to be sure you are dealing with a legitimate company that you can reach anytime by email, phone or driving straight to their premises.
Another benefit of working with a local web developer is that you are in the same time zone. Therefore, any of your concerns can be addressed in real time. Emails will be answered quickly and you can phone the company during their business hours. Many offshore web development companies are in a different time zone and getting their design team by phone may be impossible.
If you are targeting local and regional customers, your best bet would be to work with a company that understands the local trends and web experiences of your target market. The company will tailor your website and localize it so that your customers feel they are engaging in a local website. The web developers can do this by posting local down street photos, use of your town's colours, using local expressions in your web copy among others. Offshore web developing companies rarely deliver such customized solutions.
Your website should get traffic for it to be effective. New Zealanders user different expressions when searching for things on the Internet and a local company understands this. The development team will optimize your site to rank high for particular local key phrases that offshore companies may not know.
Have you ever outsourced a project only to have the final delivery fall short of what you expected? This is what is likely to happen when you outsource to offshore companies. One of the benefits of using a local company is that the designers will be able to understand and bring your concept to reality. The team will most likely be speaking your local language and you can articulate your requirements easily. It can be a nasty experience working with some offshore companies especially if English is not their first language.
To have a successful business, you will have to develop a good relationship with your team. Choosing to work with a local web company is advantageous because you can develop a business relationship and trust that will be beneficial to the two of you in future. Online businesses require constant tweaking and regular updates and thus you may constantly require web development services from the company.
Another importance of working with a web development company is that you can get affordable subsequent services for your online business. For instance, you can get discounts on search engine marketing and development of your online brand from the company. You can sit with the web and design teams and chart the way forward for your business. A local web team will have your best interest at heart since your success is their success too! You may not enjoy this from an offshore company.